Found this when I was crawling the internet today:
It has struck me that the majority of us are working and thinking in an about face kind of manner. All the discussion of ‘how does this look?’ and ‘how do I do this?’ is constantly drawing us away from the key question: Why is my site?
That’s not a typo – what is the reason for your site?
The interweb is a text based medium, and is balanced across two key foundations: information and communication. If someone asks you, ‘What is the best website?’, I bet many of us will have a flood of thoughts about some of the most beautiful and clever sites we’ve seen. The gorgeous illustrations, the fancy flash work, the clever ajax etc.
But what if I were to ask, ‘What sites do you visit every day?’ – I bet it will be somthing where you haven’t really noticed the ‘design’ – this forum for example. BBC news? The Guardian (my favourite). Lolcats?
I really like “Why is my site?”. More people should ask this question in general.